Affiliate programs

9:20 Публикувано от wofer

One of the main and most successful ways of Monetization of the blog is through affiliate programs. That decided it without delay to start them.
Before proceeding to the specifics of each affiliate, I believe it is necessary to dedicate an article on how affiliate programs work and their business model. The theme is not new, but if you first come across affiliate information you need little preparation.

Actors

In the affiliate business has 4 main types of players: Merchant (Merchant) - Online store;
Affiliate firm (Affiliate) - Mediator - intersection between traders and authors Author (Publisher) - Blog (like yours) or other website; Client / Reader (Customer / Reader) - people who read your blog.
The best thing about affiliate business model, unlike many other businesses is that participants are facing a situation which can be defined as a win-win-win-win. This means that all players benefit from it and actually benefit from their participation in it.

How it works?

Traders are associated with the firm and affiliate agree standardized commission, which will pay to be advertised their site and / or their products. The authors in turn are associated with the firm to find a store / products to advertise against the commission for their work. Readers are in turn the pages of the authors the information they need for a product / store and arranged them if the conditions - a deal. Is there a deal - a profit for all chain.

Affiliate links and banners
Affiliate systems allow dealers in the program after the registration of any of the merchants author to generate affiliate links or banners for this trader. When a reader clicks on one of them and make a purchase within a specified period (most traders keep cookies for about 30 days) The author receives a commission for it. (How to generate links and banners will be the subject of subsequent articles, since each of the affiliate firms that process is different).

How come everybody wins?

Merchant
The trader is able to gain access to readers in the pages of thousands of authors, which means that it gets virtually free advertising for the store / product. Pays only for results (sales) - percentage of the price of the transaction.

Affiliate broker

Affiliate companies provides its system vendors and authors to the coupling between them, in return, receive payment from vendors.

The author
The author obtained by affiliate firm access to a large number of shops. Under this system avoids the need to personally negotiate with each vendor separately, avoid the need for signing of contracts and a bunch of other formalities. Furthermore, the author is able to find many dealers who operate in its niche, thereby providing more relevant information to readers and significantly expanding opportunities for Monetization.
Perhaps the biggest advantage of the author in this model is that it is included free. Registration in the affiliate interface intermediaries costs nothing for authors. Only the efforts of the author depends on whether it will bring revenue. (Some affiliate brokers require payment of a symbolic amount, which is then returned with the first payment. This is done to establish that the registration stands a real man.)

Reader
The reader gets relevant information on new products in the niche that cares. The price to readers is exactly the same as for all other customers of the store - the commission is not charged on what readers pay. But not only that - good traders have a very active affiliate relationship with dealers and authors. They often provide exclusive promotions as a form of discount codes for particular authors customers of the firm, and in some cases, especially for readers of a certain author, if he has shown good results. This means that the reader is not only better informed, but actually buy more profitable than if you accidentally got into the store.

Can we not affiliate company?


Rule to eliminate intermediaries in this case is very shortsighted policy. Charts below show the difference between the model with and without an intermediary.

It is obvious that no firm model is very complicated and virtually impossible. None trader would not have time to maintain relationships with numerous authors and blogs with little to negotiate special terms with each of them. Standardized conditions offered by affiliate firm solve this problem. This allows a large number of participants in the business model, which respectively mean more profit for all chain.

Can you fucked me?
Beauty is in the model that underpins the motivation of the chain. That is, if someone felt dissatisfied and stop working - this will bring loss to others. In this sense the model works best when everyone is happy. Furthermore, the presence of several units allows checks and balances so as to not get unpleasant surprises.

Which affiliate firms are checked?
I work with several intermediary. From each of these to the following I received money at least once, and now I have not had problems with payments.

Zanox
Affiliate Window
Paid On Results
Affiliate Future
Tradedoubler
CJ


As I said in the beginning, affiliate programs are probably the most convenient and effective way to monetizirate blog. I will not hide that this blog will also rely on Monetization of such. Thus some of the links you see in the articles are affiliate links. If you really understand the meaning of the model - you might not mind to click on them, provided that the topic interests you. Otherwise - you can quite easily find yourself another way to access the same content.

What affiliate programs you use? Do you know of other affiliate programs that pay surely?

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